Berendsen Workwear: Establishing a content-setup across 10 markets

CASE

Berendsen wanted to improve and align their communication across markets to increase the knowledge of their work wear, strengthen their market position and to create leads. Radius established and managed a centralized content hub across ten European markets from which the individual markets could choose content from a broad catalogue of articles, infographics and animations. In this way, Berendsen were able to reach important opinion leaders with relevant content via LinkedIn.

Client

Berendsen Workwear

Area

Digital