In cooperation with Arla, one of the biggest organic dairy companies in the world, we created the concept of @KoenSally. The organic Twitter-cow created awareness about organic dairy and started conversations with opinion leaders in a fun and different way.

In the first month following the launch, @Koensally reached 162.673 exposures, besides:

• +145 retweets
• +600 followers
• 3,6% engagement rate
• And a lot of amazing conversations