Radius takes data protection seriously and only processes personal data for legitimate business purposes.
Radius is the data controller, and we make sure that processing of your personal data is in accordance with the law.
Our contact information:
Radius CPH A/S
Bredgade 19A, 1st floor
DK-1260 Copenhagen K
Att.: Susanne Kruse
+45 3332 1616
Collection of personal data and categories of personal data we process
Radius collects personal data about you when you interact with us, e.g., via email in connection with our future or existing customer relationship.
In this relationship Radius processes regular personal data about you that you have provided to us, including your name, email address, phone number, address, job title, and information related to the purchase, delivery, and payment of our services to the company in which you are employed.
Radius also collects your personal data via cookies when you visit our website or other of our digital channels. A cookie is a small text file that is stored on your computer or device to recognize it and is in no way harmful.
The collection of your personal data via cookies is done by regular access to content on our website, e.g., if you post comments on our blog posts, by other use of services on the website or by clicking around the different sites.
Radius does not process sensitive personal data about you.
Purpose and legal basis of the processing of personal data
Radius’ collection, storage and other processing of personal data is limited to situations where processing is necessary to fulfil specific purposes.
For customer relations, the processing of personal data is necessary for the performance of a contract to which you are a party (to the extent that you are a party to a contract with Radius), such as an agreement for the provision of a service, cf. Article 6(1)(b) of the General Data Protection Regulation, cf. Section 6(1) of the Danish Data Protection Act.
The processing of personal data is also necessary for Radius to pursue a legitimate interest, cf. Article 6(1)(f) of the General Data Protection Regulation, cf. Section 6(1) of the Danish Data Protection Act.
Radius’ legitimate interest consists of business considerations, including the conclusion of cooperative relationships and contractual relationships for the purchase, delivery and payment of services, customer relationship management and ongoing communication, response to comments on blog posts and documentation, e.g., in the event of disputes.
Furthermore, the processing of personal data is necessary in order to comply with a legal obligation, cf. Article 6(1)(c) of the General Data Protection Regulation, cf. Section 6(1) of the Danish Data Protection Act, including in relation to the documentation requirements of applicable accounting rules.
Participation in interviews/surveys as a specialist
When you participate in an interview/survey due to your knowledge as a specialist, this means that we will process your personal data, including your name, contact information (i.e., phone number and email), your professional information (i.e., title, the company you represent, etc.) as well as the indirect information you provide us via your answers, cf. Article 6(1)(b) of the General Data Protection Regulation, cf. Section 6(1) of the Danish Data Protection Act.
Please note that our client receives an overview of people being interviewed, but all responses will be anonymized, which is why the client does not receive data that can connect you to your input (i.e., your answers, your insights, analyses, etc.).
As part of the exercise of our activity as a communications agency, and in continuation of the descriptions above, we prepare and store a number of contact lists of professional parties, whereas we may list you as a contact person due to the virtue of your work / position with a media (e.g. TV station, newspaper, magazine, local newspapers, etc.).
This is done with the indication of your name, position, telephone number and e-mail as well as information about you and/or your media’s area of work e.g. food services, public health, finance, etc. The purpose of the contact lists is to be able to make you aware of stories, news, etc. with a special interest for you and your media.
We will initially contact you by phone based on our legitimate interest, cf. Article 6(1)(f) of the GDPR. If you want more information, we may collect your consent and follow up with an e-mail, cf. GDPR Art. 6(1)(a). The contact details and personal information may have r have been collected directly from yourself but may also have found through publicly available sources.
We therefore store your personal information based on our legitimate interest, cf. GDPR Art. 6(1)(f). We delete our contact lists continuously when they are no longer relevant and no later than 3 years after the completion of the specific project.
When you register for an event, we will process your personal data, including your name, contact information (i.e., phone number and email) and your professional information (i.e., title, the company you represent, etc.) to enable your participation. Our legal basis for this processing is Article 6(1)(b) of the General Data Protection Regulation, cf. Section 6(1) of the Danish Data Protection Act.
In addition, we may take pictures or record video material in relation to the event and publish it on our website and/or social media.
The purpose is not, as a rule, to portray you as a natural person, which is why our legal basis for the processing is our legitimate interest under Article 6(1)(f) of the General Data Protection Regulation.
However, we will always assess the content and purpose of the specific image or video and will obtain your consent in accordance with Article 6(1)(a) of the General Data Protection Regulation where necessary, e.g., if the purpose is to portray you.
Radius and social media providers are jointly controllers for the processing of personal data collected in connection with your visit to Radius’ profile or page on the individual social media platform.
Radius complies with the Danish Data Protection Agency’s guidelines on joint controllership and using available tools and means, tries to ensure that you receive information about the processing of your personal data when you visit Radius’ profiles or social media sites.
Radius has profiles on the following social media:
- Facebook (Facebook Ireland Ltd.)
- LinkedIn (LinkedIn Ireland Unlimited Company)
- Instagram (Instagram, Inc.)
When you visit or interact with our profiles on social media, Radius and the social media provider may collect, process, and store the following types of personal data about you:
- Information available on your profile, including your name, gender, civil status, workplace, interests, and your city
- Whether you “like” or have applied other reactions on our profile
- Comments you leave on our posts
- That you have visited our profile
The purpose of the processing is for use in improving our products and services, including our social media profiles and sites, statistics, and analysis, in order to communicate with you if you comment on a post, make a review or send us a message and general marketing of Radius.
Social media providers process your personal data for the purposes of improving their ad system, to provide Radius (as a customer) with statistics that social media providers prepare based on your visit to our profiles and sites, as well as advertising and customizing the activities on the site.
The processing of your personal data is based on our legitimate interest in being able to communicate with and market us to you on our social media profiles, as well as our legitimate interest in improving our products and services (Article 6(1)(f) of the General Data Protection Regulation).
Social media providers base the processing of your personal data on their legitimate interests, including their interest in improving their ad system and providing statistics to Radius, which the social media provider prepares, for example, based on your visit to Radius’ profile or social media site. In addition, social media providers have a legitimate interest in providing an innovative, individually adapted, secure and profitable service (Article 6(1)(f) of the General Data Protection Regulation).
Social media providers also process some of your personal data in accordance with your consent, which you can withdraw at any time through the privacy settings on the social media site (Article 6(1)(a) of the General Data Protection Regulation).
Recipients of personal data
To achieve the above purposes, we may give third parties access to your personal data, which, based on a contractual relationship with Radius, provides relevant services. For example, IT suppliers, email providers and other suppliers of IT solutions. Such service providers will only process personal data in accordance with our instructions under concluded data processing agreements.
In connection with our business, we may disclose your personal data to others such as customers or business partners, e.g., if we engage with other companies and thereby communicate and exchange information.
Information related to the conduct of transactions is disclosed to our bank, and personal data may be shared with our lawyers, auditors, and other advisors as appropriate.
Personal data related to your use of the website, which ads you receive and possibly click on, geographic location, gender, and age segment, etc., to the extent that this information is known, may be exchanged with third-party systems that only Radius can access. These are the following third parties:
- Facebook (Meta Pixel)
- LinkedIn (LinkedIn Insights)
Please note that own personal data entered, e.g., your comments on our blog posts, will not be disclosed to third parties.
Transfer of personal data to third countries
In some cases, your personal data may be transferred to third countries, i.e., countries outside the EU/EEA. This can be done, for example, in connection with a cooperation with a company located in a third country. Radius ensures that the transfer of personal data to third countries takes place in accordance with data protection law.
Where the transfer is based on a transfer mechanism within the framework of Article 46 of the General Data Protection Regulation, Radius shall take the necessary prior measures to ensure that the personal data transferred to a third country are protected at a level that is essentially equivalent to the level of protection in the EU.
Protection is achieved by establishing an appropriate transfer basis, such as standard contracts of the European Commission and, to the extent necessary, the implementation of adequately effective additional security measures.
A copy of the relevant transfer basis can be obtained by contacting Radius via the contact details provided above.
Retention period for personal data
Radius only stores your personal data as long as it is necessary for the purposes for which the data is processed.
Personal data related to customer, contract and cooperation relationship is stored between Radius and the company in which you are employed until the cooperation has ceased, and a legal claim can no longer be established.
In the event of a potential or current dispute with the company in which you are employed, your personal data will be stored for as long as it is deemed necessary for the purpose, after which the information will be deleted.
Personal data related to accounting will be stored in accordance with the documentation requirements of the accounting rules, including the bookkeeping act’s requirement for the storage of transaction data for 5 years, starting from the end of the relevant fiscal year.
Whether you are a customer, a business partner, a website visitor or other stakeholder, the data protection law gives you a number of rights when Radius processes your personal data.
Thus, you have the right to request access to the information we have registered about you. In addition, you have the right to request rectification, deletion, and limitation of the processing of your personal data, as well as the right to object to the processing, request data portability and not to be subject to automated decisions.
If the processing of your personal data is based on your consent, you have the right to withdraw the consent, which means that the processing will then cease unless we are required by law to process the personal data.
Please note that exercising these rights may be restricted due to certain circumstances, including, for example, if your interest in receiving the information is found to give way to essential considerations of private or public interest.
You can read more about the individual rights in the Danish Data Protection Agency’s guide here.
If you wish to exercise your rights, please contact us via the contact details above
Radius has implemented technical and organizational measures to provide adequate protection for your personal data and to ensure that Radius at all times complies with applicable data protection laws and guidelines from regulators. This means, i.a., that:
- Radius ensures that only trained employees with special permission, for whom the information is necessary to carry out the tasks, may access personal data.
- Personal data processed in physical form, typically printed, is secured with access restriction in locked lockers, and a “clean desk policy” has been introduced.
- Personal data processed in electronic form is secured through up-to-date IT security measures, including, but not limited to, access restrictions to systems and drives, backup routines, personal login to drive and PC, and implemented deletion procedures in accordance with the legal requirements in force at any time.
Use of data processors
Radius uses data processors for invoicing procedures, IT operation and development, data management in connection with analyses as well as a small number of freelance experts.
In the case of Radius’ use of data processors for the processing of personal data, data processing agreements shall be concluded in accordance with the data protection requirements in force at any time for the use of data processors, including but not limited to the requirements of Article 28 of the General Data Protection Regulation on the provision of instructions on the processing of personal data, ensuring assistance in the handling of data subjects’ rights, handling security breaches, establishing appropriate technical and organizational security levels and control of the data processor’s processing of personal data on behalf of and in accordance with the data processing agreement concluded with Radius.
Questions and complaints
If you are dissatisfied with the way we process your personal data, you can complain to the Danish Data Protection Agency. See contact information and more about the right to complain here.
Owner and contact information
This page is owned by:
Radius CPH A/S
Bredgade 19A, 1st floor
DK-1260 Copenhagen K